This paper will indicate the economical and statistical scope of the sports industry and how much students at the University of La Verne are spending and/or willing to spend on sports entertainment. The objective of this project is to experiment and analyze La Verne’s student’s consumption on a variety of different sports merchandise/services. Our group conducted an on campus survey with approximately 200 data. Based on these data; we were able to extract variations and study it using statistical analysis, hypothesis testing, and regression analysis.
Introduction Understanding sports entertainment and how much consumers are willing to spend on sports is imperative for businesses to research and survey. The average Americans spent on sports entertainment in 2010 was approximately 25. 4 billion, based on the U. S. Bureau of Labor Statistics reported in August 2012. (U. S. BLS) Sports entertainment spending dropped 8 percent from 2009 as consumers tightened their belts in an uncertain economy. People spent less on sports events, sports apparel, and different sports merchandise.
