4. SWOT Analysis
The overall evaluation of a company’s Strengths(S), Weaknesses (W), Opportunities (O) and Threats (T) is called SWOT Analysis. It is a way of monitoring the external and internal marketing environment.
4.1. Analysis of Strengths and Weaknesses
This analyses the internal environment of a company. According to our comprehensive observation and analysis, the following Strengths and Weaknesses of Mini Co-op city are identified.
4.1.1. Strengths
• As the cost of living is relatively high, this cater to low income earners by providing commodities at controlled prices, which results in lesser price fluctuations.
• Samurdhi beneficiaries receive stamps of Rs.240, Rs.340, Rs.540 per month to purchase commodities.
4.1.2. Weaknesses
• Lack of parking facilities.
• The name board is not attractive and eye catching.
• Arrangement of goods and layout is ineffective.
• Display has not been utilized in correct manner and the eye level shelves are empty. • They are practicing the sales oriented concept, not the marketing oriented concept.
• No marketing and promotional effort.
• Lack of staff and currant members are not enthusiastic.
• The place in which outlets are located is not convenient.
4.2. Analysis of Opportunities and Threats
This analyses the external environment of a company. According to our observations, we identified following Opportunities and Threats of Mini co-op city.
The Business plan on Apple Swot Analysis-Strengths-Weaknesses-Opportunities-Threats
Strengths: * Reputable brand: Apple is by far one of the most profitable technology innovators to date. Apple outsells MP3 players and iMac notebook computers more than any other manufacturer. So far in quarter one of 2010, Apple has already gained revenue of $3.38 billion. Apples products are known to last far longer than other manufacturers products. Apple really knows how to keep their company ...
4.2.1. Opportunities
• Existence of a network of branches and opportunity to further expand it through government fund allocation.
• With terrorism coming to an end and achievement of peace, ability to capture new North and Eastern market which attracts relatively low competition.
4.2.2. Threats
• Limited availability of funds.
• High political influence and change of political parties will affect entire policies and practices.
• Higher competition faced retail sellers and well organized chain of supermarket
