The importance of using synonymous was highlighted by the fact that if interchanged, keywords with an otherwise similar meaning produce a variety of useful results for the more general terms. Swapping France holiday with France vacation; discount laptop with cheap laptop and health insurance with health coverage provide all together different websites. The effectiveness of more specific keywords such as Paris tour operators resulted in attaining results for the companies that provide a tour of the city.
Still, the outcome of this query resulted in different kinds of tour operators specializing in biking, walking and general sightseeing tours. From the initial research it can safely be concluded that the user should provide more specific keywords to get more accurate results. For example, someone interested in Paris walking tours should specifically type the related keywords instead of typing the more general terms as Paris tours, walking tours etc.
Using Query
The use of syntax such as inurl: and insite: produced interesting results for a variety of search terms. The websites found through the use of this syntax provided more in depth information on the issue. In contrast, the useful findings were only limited to the first few pages and barely useable after that. It is a good idea to use such syntax in conjunction with the general query to reveal more interesting results. Another useful technique is to use the “double quotes” when looking for a specific phrase.
The Essay on Down And Out In Paris And London
Down And Out In Paris And London Summary Down and Out in Paris and London is a documentary of the life of lower class people in Paris and London. Orwell shows the social conditions of the so-called plongeurs (they are cheap and unqualified workers in restaurants, hotels etc.) in Paris, and of the tramps in London. By joining these people, and living amongst them, Orwell generates a very realistic ...
Numerous searches reveal that using “double quotes” is very helpful when the intended keyword does not reveal the required results. Still, the credibility and usefulness of these “double quotes” is depended on many factors including the abundance of phrase as well as the accessibility of the material on the given subject.
Another noticeable fact is the many Sponsored Listings that appear on the right hand panel of the search terms. These are the paid listings of the advertisers. A quick look at the paid listings reveals that they are no more useful then the overall results on the first page and the advertisers only purpose is to highlight their website which otherwise would have lurked behind hundreds of different results. Another very useful feature of Google search is the introduction of ‘Similar Pages’ in the search results.
This feature is present at the end of every URL of every search result (Similar Pages).
When doing research, it helps by short listing similar pages that may be of interest to the user. Using this feature with the general search provides researcher with a strong tool where they don’t have to dig for other similar pages by typing multiple keywords. The effectiveness of using this feature is highlighted by the fact that it allows users to find relevant web pages with similar contents and even helps to locate competitors.
This is in fact a modified version of the search operator, releted:, which helps locate similar sources of information. A typical query such as ‘similar pages Google’ provided the needed information about this search function. Overall, the results of queries were useful and the websites relevant to the topic of search.
The single most important aspect regarding the quality of search results seems to be the lack of knowledge of its use. Nowadays, a typical user will put in the entire phrase to locate the information whereas search engine requires its researchers to type in only the descriptive words and as few words as possible. A five minute tutorial on the basics such as on this page might make it easier to get more quality results (Google Search Basics).
The Business plan on Google Strategy Plan
... page. They called their search engine “Google” and on September 15, 1997 registered the domain name google. com. They incorporated Google Inc. and Google’s “Page ... Management, several key features of the management system built by founders Larry Page (President of Products) ... experimentation. The result was a constant impetus towards creativity, innovation and entrepreneurial initiative. Google is ...
Google News
Google News is new type of information portal that attempts to focus on gathering news from different media and present it in a user friendly interface to the reader. A cursory glance into this format reveals that it certainly is very useful for people who want to tap in country specific news. Google News allows anyone to view day’s top stories by selecting a specific country from the drop down menu.
On the other hand, such a model seems beneficial mostly to researchers who might want to get the perspective of different countries on an event. Otherwise, it seems that people would generally prefer CNN, BBC and other channels to gather news. Still, another very power feature is presenting recommended stories based on the search history. Again, this tool seems tailored towards researcher community rather then regular news readers.
On a much positive note, selecting different countries revealed the fact that the sports, business, health and other categories provided relevant country specific information. This unique feature is a powerful source that uses Google search algorithm and distinguishes it from its other regular news channels.
Keeping in mind the popularity of regular news channels and the power of Google to locate related information, the day may not be far where consumers could see a merger of two technologies to create a more powerful solitary information source (Google News).
The option to personalize a news page is another great feature which allows users to create a custom built search engine by selecting their own keywords and then arrange the sections according to their preference.
The aspect that seems lacking in Google News is the prevalence of video content which is very popular among the news channel readers. News delivery in multiple languages is another good idea which may prove popular among the readers. In fact it is not only the variety of different languages that gives Google News an edge on other channels but the quality of translation may prove very tough to handle. From a users perspective Google News has provided a clue to the future of News and information gathering but for now it doesn’t seem to be effective enough to attract news readers from traditional news websites.
The Essay on The Google Book Settlement
... on the Google search engine, in this way Google will be able to divert money and gain attention for the information it provides to ... company markets and sells is the “Reader,” a family of electronic book or “e-book” readers that allow users to download and read ... behind Google because their potential gain due the fact that they produce a series of electronic book downloader’s named the “Reader”. One ...
Google Books
Google has launched a revolutionary new tool in the shape of Google Books. The idea is to allow users to get more detailed information on the book before they purchase it. It certainly is a handy tool for anyone who wants to gauge a better understanding of what exactly are they buying and what they could expect from it. The most important factor contributing to the success of Google Books is the ability to provide a preview that allows the readers to read the actual content from a limited number of pages.
Another interesting aspect of Google Books is browsing a number of well known magazines like Popular Science, New York Magazine and Jet which allows readers to read the earlier issues free of cost. Some of these issues go back as far as hundred years. While browsing, it was also noticed that Google has just made a groundbreaking agreement with authors and publishers to provide the complete copies of their literally content, online.
According to the website, this should bring a substantial change in accessing thousands of books and publications form the relative comfort of one’s own home (Google Books).
If the agreement goes forward and analyzing from the quantity of information, it might just be the next big thing that Google has done after the search engine. Any user can get a better idea of its significance by browsing through the available free magazines and publications. Of course, Google doesn’t want to give it free and it will not make any sense for publishers to do so whereas anything close to it will certainly change the world of information technology (FAQ).
The most problematic aspect of the Google Book search experience was the lack of categorization on the subjects. On the Main Page there are only a limited number of categories to choose from. It is difficult for a first time visitor to comprehend the enormity and size of the entire database without putting a specific query on the search page. For example, clicking on ‘Romance’ under Fiction will reveal only a dozen books. It is strange that Google is not using its proprietary search technology in this regard.
The Essay on Google Search
What are the company’s key resources and competitive capabilities? What competitive liabilities and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present? The key resources and competitive capabilities of the search industry are due to the huge company’s success. For instance, Google gains the trust of users through reliable, accurate ...
Nevertheless, once writers puts in the name of the book, they are provided with multiple choices which provides in depth information about the places to buy and actual reviews from readers. It also utilized interesting mapping features to garnish further interest in determining the places that are mentioned in the book. Actually, this might prove to be a very appealing idea as readers want to judge the scope of work as it relates to their native town.
One can also read the complete previews of some of the books related to their favorite subjects by using the query subject:” “which allows free and complete access to the entire contents of the available material. The advanced search is another very powerful feature that allows easy sorting of free material by selecting the ‘full view’ tab. So far the idea of accessing your favorite books looks attractive but the only thing that can make it really popular is the price to access those materials. If like other high priced information portals, Google plan to charge a high price then there is nothing better then the traditional concept of buying a book and reading it tucked under a warm blanket.
