Background of the report: Product, service and brand are the most noteworthy issue for any business organization who wants to increase sells and maximize profit through satisfying the need of customer. Business organizations offer products and services to satisfy customer demand and through continuous providing such they wants to establish the brand name of the products and services which may allow them to make the customer loyal as well as permanent buyer of the products and services. Product, service and brand are three core issues of marketing function.
They are trying to increase their business line and their own brand. PRAN also try to beat the competitive market through different types of business strategy. PRAN always try to invent unique product for the customer which is clear visible from its unique featured diversified product range. The company will be able to more successful and generate revenue if it properly manages its product line along with the effort of establishing brand image through quality product, service and attractive packaging and labeling. These will also help PRAN to increase the profit margin and achieve the highest market share than the competitors.