Although there are a lot of opportunities for the hotel administration how to use external factors to benefit the hotel, there are also a lot of external threats that can become detrimental not only to the hotels profitability, but also to its existence at large. For the Calgary Marriott hotel, the most important external threat would be closing down any of the facilities that are located nearby and serve as an additional customer attractant. Glenbow museum, for instance, is a really important part of the hotels popularity due to its location. There are a lot of scientists and researchers that visit the museum on monthly or early basis, and if the museum were to be closed down even for some time, the Calgary Marriott hotel would lose not only those scientists and observers, which would certainly prefer to stay there, but also some of their ordinary clients that like visiting the museum during their stay at Calgary. There are a lot of reasons why the museum can be possibly closed own, such as various inspections or inventory update, that make that external threat quite real. The external threat that definitely should not be ignored by Marriotts administration is opening of the new hotel in Calgary downtown, the one that would resemble Marriott in its pricing policies and services offered.
The thing is, people can be divided at two categories when it comes to choosing a hotel. The first category tries a couple of alternative options, and then sticks forever with the best one. The second category, on the contrary, prefers to choose the newest hotel, the one they have never stayed at. If a new hotel were opened in Calgary downtown, Marriott would certainly lose the second category of the potential clients, and even those from the first category might try a new hotel, and if they like it better there it would certainly mean lost clients for Calgary Marriott hotel. With the ever growing speed of new hotel openings, that external threat is among the most probable ones. In the overview of the potential external threats, we should not forget about such things as natural calamities. There were incidents in the history of hospitality industry, when the whole hotel buildings were ruined or deteriorated drastically due to hurricanes, earthquakes, tornadoes, etc.
The Research paper on Hilton Hotels Corporation Marketing Analysis
The marketing issues addressed here are focused on how to draw more consumers from other gambling casinos, and how to make Hilton a resort destination. Two-thirds of Hilton’s total operating earnings in the early 1990’s were derived from the four casinos they owned in Las Vegas, Nevada. Expanding on this idea will ensure the hotel chain firmly plants its feet in the entertainment and ...
Although Calgary Marriott should not be worried much about the typhoons and other sea calamities, the possibility of a hurricane or earthquake is still out there. The hurricane ruining the hotel might seem to be a very improbable case, however as the practice shows, everything is possible within some reasonable boundaries. Thus, the hotel administration should not overlook such a possibility. Although it is not possible to prevent the hurricane or other natural calamity from happening, the administration should make sure that the staff as well as the guests are aware of the proper evacuation techniques as well as the additional exits. Besides, this external threat is certainly the most severe one, because it jeopardizes not only the hotels profitability and further existence, but also lives of numerous people. Since there are a lot of opportunities in the hospitality industry to earn money, some people take advantage of those opportunities and sometimes even break the laws of the country where they operate. The last external threat for Calgary Marriott to be discussed within the course of that paper is the government agencys intervention into hotels functioning.
The tax agency is the best example to illustrate the point. Certainly, the laws governing the hospitality industry can be interpreted differently by the hotel owners and by the citys tax administration. Thus, if the tax administration, after observing the hotels papers and transactions, decides that there were some incidents when the owners broke the laws, the hotel might actually be closed down in order to further investigate the activities of the administration. With the recent scandals in many big companies, that external threat appears to be quite real to Calgary Marriott, and certainly the investigation would ruin the hotels good reputation..
The Essay on Sin Tax Law
“Today, we signed, finally—I repeat, finally—a law that will serve as an early Christmas gift for millions of Filipinos,” President Aquino on Thursday said after he affixed his signature to Republic Act No. 10351 (An Act Restructuring the Excise Tax on Alcohol and Tobacco) in Malacañang. The President said he signed the “sin tax” law, projected to generate P33.96 billion in revenue in the first ...
