Arguments surround us everyday. Whether we are having a conversation, walking down the street, or simply reading a magazine, arguments are being made. There are two common types of arguments, verbal and visual. A print ad out of Prevention magazine advertising Chevrolet Malibu cars makes a strong argument using one of the four lines of argument; emotion.
The first thing this Chevy car ad does to effectively grab emotions is picture a mother sitting next to her newborn child. In a silent desert setting, there is a comforting picture of a mother with her had gently touching her newborn’s head and in the back ground, a Chevy Malibu car. The look of satisfaction and trust is what is portrayed in this setting. It is obvious what this portion of the ad is trying to do; it is reaching out to families creating a loving, comforting, and reliable image. This is all done with the proper use of color and setting.
Secondly, the picture of the Chevy Malibu car is seen. Above it are the words “just like you, we will be there.” This really has an emotional appeal to it after studying the photograph of a mother and her child. It is indicating that the car will without a doubt, be all the things a good mother would be, reliable, safe, dependable, etc. This is another way to hook people emotionally. Any time family is brought into the picture, there are bound to be people touched.
Lastly, the small print at the bottom proposes an argument. It says, “Here’s to you Mom, from the car you depend on everyday. Chevy Malibu, a car with the right stuff to get you through it all.” This becomes an emotional argument when incorporating “Here’s to you Mom,” this grabs mothers and their family. The article indicates that the car will be as reliable and dependable as a mother would be for her child. This right away grabs the attention of families and does its job of promoting the “family car.”
Dee is the main character in the short story "Everyday Use," written by Alice Walker. Alice characterizes Dee as a young and struggling African- American. Dee is blessed with a younger sister, Maggie, who envies Dee as an older, beautiful, and powerful sister. Maggie sees her sister as a strong person but the truth is hidden in her actions. In the short story "Everyday Use" Alice Walker ...
After analyzing this magazine ad, it is easily seen how visual arguments incorporate the different lines of argument, most notably in this ad, emotions. The creators of this ad truly did a wonderful job getting their message across and selling their product.