Other than that, he also points out the importance of search engine optimization for the hotel websites and gives us a list of recommendations for the optimization as follows: Give the search engines something to find and index. • Include keywords that people should expect to find your hotel by searching on. • Write page titles according to the content. • Limit the use of Flash and other rich media to accents rather than foundations. • Code the navigation elements (menu items) in HTML text (good) rather than in graphic images (bad)? • Seek out inbound links, but be jealous with outbound ones. • Use internal links embedded in the copy to help the search engines know what the linked-to pages are about.
I think this article is a good start for people who are not literate enough in web technologies. The author lists the key purposes of a hotel website as follows: • To create incremental revenue through direct online booking or stimulating direct offline booking • To project the hotel brand identity and value proposition to the traveling public and press on the Internet • To provide information about the property to enhance the guest’s stay • To provide a vehicle for a continued dialog with guests and potential guests
He also talks about what is needed for a good website in terms of functionality such as what to have’s and what not to have’s in the website. However, he doesnt depict how a websites’ look and feel should be. I think that would be better even for people without web-development knowledge. If the aim is professionals, then a more detailed and technical article on the specifics of desing and database issues should be put on the table.
Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly. Search engines have many capabilities from using ...