The Broadway Café
I have recently inherited my grandfather’s coffee shop which is located in downtown Greenville North Carolina between the Tipsy Teapot and Coffee Creamery. Our cafe offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. This shop was opened in 1952 and it quickly became the place to be. Over the past five years business has declined. Now it is my job to bring my grandfather outdated system and traditional system to the new day to make it easier to maintain.
To gain a competitive advantage we must first research the competition by using vast scanning of environment around making an analysis of customer buying trends and traffic. This can be done by monitoring and also by reviewing their websites. We can gain vital information from them because it seems as if the surrounding competition have ample advertisement and advance technology needed to get our company to a successful stand point. We must first begin to advance our technologies by installing computers to allow us to take all the information out of my grandfather memory and place it onto a hard drive this should allow us to have accurate and up to date records. These records will include payroll, accounting, recipes, time sheets and much more.
We also have to develop and employee policy that will give than an effective amount of rules and regulation that will allow for business to flow more smoothly. Beginning to run specials in the community will also make us more connected to the community. The next step would be for us to come up with a menu that will allow our customers to find their favorite drinks and edible goods. We will also gain smart ideas from places like Wal-Mart that allows customers to sample bake good and small coffees. We will also begin to offer coupons for customers that have flashy pictures of our products.
1.EXECUTIVE SUMMARY One Stop Cafe is taking advantage of the coffee shop rage that has been sweeping the country. Along with taking advantage of this trend, the cafe is also planning for the future. The Cafe is also marketing itself as a full service restaurant to maintain stability, in case the coffee trend begins to fizzle. One Stop Cafe is a theme coffee shop. It is provides customers with high ...
Price and quality is another factor in maintaining and gaining new potential customers. We have to constantly search for the best quality products at the lowest cost to the company and customer that will allow for prices to stay below competitor without sacrificing the quality of the product.
Electronic business is the application of information and communication technologies (ICT) in support of all the activities of business. As we begin to establish our company on a technical level we have to decide which e-business model best suits our businesses goal. We will be using to common methods including business-to-business and business-to-customer this will allow us to sell our products worldwide and increase our sales. The cost for using this method has little to no extra cost that will not add a more overhead cost to the existing cost. We must also build was for customer to pay which will include thru mail, money order, electronic check, debit or credit cards, PayPal. PayPal has begun to be commonly used. PayPal has begun to be commonly used by many companies because it is easier to store and secure. This website also has to be easy to find in doing so we will be adding it to popular search engines that will include Google, Yahoo, and Bing. This shall allow for an increase in customer satisfaction which is needed to build a successful business. The webpage that can be found on many search engines should be able to provide our customers and associates with valid information around the clock. It will also give us an insight on how our customers feel about our business through customer feedback and surveys on service, product, and wait time. The website should include history, menu with prices, promotions, online ordering, direction to store, hours, employment information, and mission and values. Our online order system will not only allow for our items to sold worldwide but it will also decrease the in-store wait time by allowing individual to order online and await for products to be finished quickly. Business-to-business can be used to allow our supplier to see what products are being sold and immediately re-order.
Krispy Kreme first traded its Shares in the NASDAQ market on April 5, 2000. Under the ticker symbol KID Krispy Kreme started trading on the NYSE on May 17, 2001. Krispy Kreme offers 3, 450, 000 shares for the public to grasp. Financial Outlook When reviewing the financial analysis of Krispy Kreme Doughnuts, Inc we have grown by leaps and bounds in the pass five years. Management has cut expenses ...
Networks, Telecommunication, and Wireless Computing
The Internet will eventually become an important part in doing business. We will begin to offer mobile coupons to its mobile customer. These coupons are easy and can be instantly uploaded while customers are walking by the cafe. Redemption can be done so by presenting the cell offer which can be immediately downloaded. These coupons are convenient because the customer always carry their phone making the coupons always present. This coupon method tends to be more popular over the traditional coupon which can be lost, damaged, or expired.
customer relationship Management
Customer relationship management is a widely-implemented strategy for managing a company’s interactions with customers, clients, and sales prospects. This system goal is to find, attract, and win new customers, keep and maintain existing customers, find new methods to bring customers that have strayed away, and reduce cost. CRM has many benefits that include quality, efficiency, decrease in overall costs, decision support, enterprise agility, and provide the ability to capture the customer’s attention.
Customers are a very important part to our business and we must continue to make this known to them because they are the backbone to this great establishment. Not only do we have to show appreciation to new and existing customers we must show appreciation for the employees that help this company keep and maintain it customers this will allow them to have a zeal to continue to work for our company. This can be done by providing bonuses that will allow associates to compete to be the best. We should also acknowledge the possibility for promotions, stock options, etc. This will allow them to know they are appreciated.
Essay Question 2: In reviewing the last five years, describe a situation in which you felt particularly effective as a member of team. (Limit 500 words) Picture an environment in which a 14 to 16 work day was the norm rather than the exception and where working through the night was as common as weekly status meetings. These were the realities of a Deloitte Consulting engagement I had worked on at ...
Networks, Telecommunications, and Wireless Computing
M-commerce are speed of delivery to target markets, reduced operating cost, expanded mobile target market, and centralized information thru wireless networks. “M-coupons are better than traditional paper coupons because sometimes you can forget to bring paper coupons from home, but most phone user keeps their phones with them most of the time and there is no way they can miss place or lose the coupons.” M-coupons reach the target markets in real-time making coupon clipping a thing of the past. M-coupons are a cost effective way to market and create customer loyalty. Integrated system will help facilitate the receipt of m-coupons and centralize information that will build a data base for additional customer relations. Another advantage of m-coupons is meeting the needs of our sophisticated cliental with the fact that Broadway Café is going “Green”. Saving the environment is currently essential.
This will also allow Broadway Café to be able to perform cluster analysis to segment of their best customers, or one time customers to help to build customer relations and marketing campaigns. M-coupon also allows us to track coupon usage quickly show how and where they are being used. This should also show if these coupons benefit to additional purchases and what is being purchased. This will decrease the cost in advertisement and build loyal customers. They will also gain statistic analysis. The tracking of these coupons will produce trend analysis on the effectiveness of marketing campaign.
Customer Relationship Management
Broadway Café must begin to focus on its customers. By providing better customer service, enhancing operational efficiencies, and new customer reach. They can do this by reaching out through social networks such as Facebook, Tweeter, MySpace, Blackplanet and YouTube this will allow them to reach different age groups fast. This will allow us to apologize to the customers and ensure them that we are dealing with the problem immediately. This will allow us to maintain and increase customer loyalty and satisfaction. With them taking responsibility and acknowledging customer dissatisfaction they will be creating a stronger customer relationship. This will foster goodwill by showing the customer is important and Broadway Café is taking ownership of the problem. We will then have to acknowledge the problems that the associates have with using the new espresso machine and show the most effective and easy way to correct the problem. These methods will allow for the company to reach a high volume of customers in a fast pace at a low cost.
Introduction This report is an attempt to analyse the existing Performance Management System for Large Financial Service Organisation (LFSO) and from this information, recommend, and implement an appropriate new performance management system. LFSO is an organisation, which traditionally has a paternalistic culture with low levels of unionization. LFSO current Performance Management system was ...
Cons for using YouTube
You have to follow YouTube rules and regulation based on what kind of content can be placed on to their website it has to be new and original. The biggest disadvantage is that the message could be interrupted incorrectly and this may have a negative impact on the business.
Second Life is another method to develop customer relationship. The strategy is to have collaboration with customers to have co-created value. This strategy again will be customer focused customer-facing strategy that will help them know their customer better.
The challenge with virtual life is effectively reaching customers to gain involvment. The virtual world will take learning how to navigate the virtual site. The support and resources to maintain the site could require them to hire an employee to concentrate main on the topic.
The broadway café is undertaking many new and exciting initiative to help grow its business including employee blogs, customer wikis, and the implementation of a new time and attendance system. It is critical that we effectively put together a effective time and attendance procedures first idea would be a custom and unique system based on Broadway café needs. This custom system will be performed by an exsisting employee. The custom system has to interface with other systems to gain integrated efficiencies to eliminate redundancies, misinformation, and wasted time.
Benefits of having an in-house custom system is the understanding of the legacy system and the existing employees work habits. Having direct access to the employees can save money. The in-house development will have complete control over the time schedule of the overall project. Flexibility to make changes as the process moves along is easier. Full understanding of the coding and logic of the system are retained in-house. Conducting an in-house will create an employee owned culture system. Employees involved throughout the entire process of the SDLC will help reduce barrier and eliminate employee’s fear of change.
What are some important financial decisions that Business Owners face in a slowing economy? It has been said, 'solidly run small businesses actually hold their own during downturns.' (Mark Vintner, a senior economist with first Union Corporation) While all business owners would like to classify themselves as "solidly Run', Here are some of the thing that I believe warrant consideration by any ...
Unfortunately the advantages can be a disadvantage at the same time with this method the employee that may not document the design and code adequately if this happen what will happen if the employee no longer works for the company.
You can ensure that older employees transition well to this new system by providing them with extra training that will help them to be more comfortable. Some person time may have to be given by the owner. This will help to create a good team relationship and demonstrate the commitment to improve the business.
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