Collaboration and Innovation at Procter & Gamble Case Study
1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? Procter & Gamble’s business strategy deals with brand creation through innovation and successful management of existing brands.As innovation is the key concern of Procter & Gamble’s business strategy so all business processes must be aligned in a way such that they result in developing innovative products.
And the most critical tool in attaining such alignments is collaboration. P&G being one of the top 10 largest companies in the world requires a cooperative and collaborative environment so as to encourage sharing of ideas and resources and avoid duplication of efforts. Collaboration gives way to quicker development process as there is the sharing of ideas on a big scale.Thus, it can be said that collaboration assists in providing greater efficiency, more communication and ultimately results in innovation which is the P&G’s business strategy.
2. How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each. P&G has been active in implementing information systems that foster effective collaboration and innovation. P&G launched a number of its collaboration systems, led by a suite of Microsoft products. The services provided include unified communications (which integrates services for voice transmission, data transmission, instant messaging,e-mail, and electronic conferencing),Microsoft Live Communications Server functionality, Web conferencing with Live Meeting, and content management with SharePoint.
The Essay on Collaboration And Innovation At Procter & Gamble
... is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? Procter & Gamble have three main strategies these include: 1) Maintaining ... is P & G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and ...
Using SharePoint, the presentations are stored in a single location, but are still accessible to employees and colleagues in other parts of the company. Another collaborative tool,InnovationNet, contains over 5 million research related documents in digital format accessible via a browser-based portal. Another major innovation for P&G was its largescale adoption of Cisco TelePresence conference rooms at many locations across the globe. For a company as large as P&G, telepresence is an excellent way to provide collaboration between employees across the globe.
3. Why were some collaborative technologies slow to catch on at P&G? Some collaborative technologies were slow to catch on at P&G.Though blogs and other collaborative tools are open to anyone interested in their content, and attract comments from interested users and hence are in a way better than e-mails still getting P&G employees to actually use these newer products in place of e-mail has been a struggle. Employees have resisted the changes, insisting that newer collaborative tools represent more work on top of e-mail. Furthermore, some P&G processes for sharing knowledge were inefficient. For instance, some researchers used to write up their experiments using Microsoft Office applications, then print them out and glue them page by page into notebooks.
4.Why is telepresence such a useful collaborative tool for a company like P&G? Telepresence is videoconferencing that allows individuals or groups to communicate face to face even from long distance. For a company as large as P&G,telepresence is an efficient and effective way to foster communication between employees spread throghout the world.Besides, the technology makes it possible to hold high-definition meetings over long distances.
