It is a science of designing website to maximize search engine ranking. All of the elements are collected and created with the goal of obtaining higher search engine ranking. Most important elements are entry and exit pages, page titles, site content, graphics, website structure, keywords, links, html and Meta tagging. Most people do not invest on search engines because in their opinion Search Engine Optimization (SEO) is quite expensive and time consuming. They prefer to go with paid advertisements on the Internet provided by different online companies or hire different companies to perform SEO campaign on their behalf.
The main motivation behind my work is not only to optimize a website but also find a package that is suitable to most of the company’s (Euroway Media) customers and improve their website ranking in Google. Search for particular information on the Internet can be a very tedious task because of context. For example, if you are looking for a search keyword on the search engine, it may come up with different results such as information related to search engines or algorithms or maps or some route. So, a search is dependent on many things and not easy to achieve.
In order to get a desired goal or aim it is important to keep all these perspectives in mind [12]. Euroway Media works on web designing, development and graphic profiling particularly on website design and development. It is successful and growing IT Company with core business in Stockholm. The focus will be ease of use in both -1- thinking and form. They also have some web based products which include Close Contact, Euroflower (Content Management System), Webhotels and some statistical tools. 1. 1 Aims and Objectives
The Essay on Search Engine Optimization
Search Engine Optimization I. Introduction to Search Engine Optimization As you a user, when you need to find information on a topic, you use search engines to get a listing of web sites related to the topic of interest. As a webmaster, you want your site to be one of the first ones the user will see. With all the competition out there, how can you, the web designer, make sure you are noticed? ...
My study also deals with the same kind of problem which is the reason for selecting this approach. Case study is also supported by action research because this study is more focused on how practitioners do certain tasks rather by asking them. I was involved in all processes. Specifically, after the completion of research related to Web 2. 0 and SEO, I was also responsible for implementing and quality controlling it. The focus was to search technical improvements in existing layouts of the products using Web 2. 0 and SEO standards.
In this case study, I have investigated and evaluated different search engine optimization techniques in websites. This study also presents some useful techniques that can be used in any website without putting too much effort. This study is a kind of descriptive study, reviewing and evaluating existing theory and knowledge in the field of web design, development and marketing. This project involves a thorough study of Web 2. 0 and SEO and improves the understanding in this area. Furthermore, it identifies strengths and weaknesses of this field. 1. 5 Research Settings
In order to fulfil the main aim of this study I have developed websites and modified EuroFlower, a CMS system. SEO and Web 2. 0 techniques are researched and applied on these websites and CMS system was modified accordingly. The most important websites I have worked on are www. eurowaymedia. com, www. coface. se, and www. alaramexpress. se. Furthermore, Google tools like Google AdWords, AdPlanner, and WebMaster etc are evaluated and used. I worked alone on search engine techniques and presented my finding to the management in the form of presentations and reports.
