Research Paper: Heimsoth Brothers Feed
Saturday morning on October 22nd I had the pleasure to meet up with Kim Heimsoth of Heimsoth Brothers Feed in Cole Camp, Missouri. This worked out quite well for me; I’ve had plans in the future for buying this feed store and this gave me some valuable insight on just how this hometown store operates.
Kim and his brother Darrel started their business in Ionia, Missouri in 1983. Kim laughed because he couldn’t remember the exact date, saying his older brother Darrel was the man in charge at that time. Darrel is no longer with us, but still Kim spoke of him as if he was still a major part of the feed store’s operation today, it was quite endearing actually. In 1994 Kim moved the business to Cole Camp, Missouri, right in the middle of town, only 4 miles away with the intentions of expanding and hopefully aquiring more customers. He explained that most of his customers where fine with the move, as it allowed him to stock his store with more tools, hardware, general farming supplies, as well as more feed milling equipment including a bigger mixer to appeal to those who prefer to feed in bulk. He said in the first five years it was open in Cole Camp was when he contracted most of his repeat customers, and could count on one hand the people who verbally complained about his operation refusing to use his business again, since the beginnings in 1983. That’s not too bad for 28 years in business!
The second you walk in Heimsoth Brothers Feed, you really feel the hometown, friendly atmosphere. Kim laughed when I asked if there was ever to be a website in the future, he said he “preferred word of mouth advertising and free coffee.” The only other advertising he pays for, is a weekly add in the Cole Camp newspaper- which so happens to be next door, and a small billboard sign on 52 highway right outside of city limits.
Business at a Glance Owning a business is a very interesting occupation. It provides many opportunities such as meeting people through selling merchandise. It also provides the chance to use creativity through the different apparel for stores. Therefore, business ensures a great sense of self-fulfillment for the owner due to the fact that it is focusing on the owners personal interests. Owning a ...
“Keep it simple stupid,” is his motto, as he laughs about my mission statement and benefit question. He explained the majority of Cole Camp is tight Germans stuck in their old ways- I’ve lived here two years and I have to agree with him- and the last thing they want is a “fancy” business. He pointed towards his computer which was probably one of the first ever made and explained that he had customers that thought it was “neat” that he wasn’t a man who thinks technology is key to as successful business. He also explained he never got into benefit packages for “fear of paperwork”, that he’s just “really lineate” with pay and time off. Kim is a man who really understands what this town wants, and that is what has made his store successful.
As far as marketing strategy goes, Kim admitted to not giving it too much thought. He never feared the closest feed store, which is only fourteen miles away; he’s always had faith that the community of Cole Camp was enough to keep his feed store afloat. He also added in the fact there are more cattle operations in the Cole Camp area than surrounding areas giving him more of an advantage than the neighboring feed store. Mineral and feed for cattle are the store’s biggest sellers, and horse feed is a close second. He focuses on stocking the store with brands that appeal to this area’s way of raising livestock. He explained that he never wanted to offer a full variety like an MFA because he didn’t want to worry about all of the overhead. He also explain that he was raised with a big agriculture background in this area from row crops, to cattle, pigs, and even rabbits, and tries to recall on his experiences to stock the store with products that he is familiar with and comfortable selling.
Customer satisfaction is his only goal, so if a customer comes in and wants a product Kim doesn’t provide, he will order it. Kim said he’s kept a good relationship with his bulk providers, so he can usually get products within two days, or he personally picks it up himself. Heimsoth Brothers Feed is also a John Deere and CAT parts drop off location. A major portion of the land in Cole Camp is farmed and there are bound to be break downs, and “these tight Germans” would rather fix them there selves; picking the parts up in town was just another way of Kim knowing what the community wants.
Executive Summary Introduction Mission Vision Strategy & Assessment Management Team Five Year Proforma Business Opportunity Market Product & Services Customers Value Proposition Demographics + Target Markets Site Selection Competition Store Operations Store Front Store Space – Experience Store Staffing Compensation Regulations Supply Chain Cash Back-office Systems Security Key Performance ...
Heimsoth Brothers Feed is nowhere near the oldest business in Cole Camp, but Kim laughed explaining he was getting close to being the oldest man running one. Having no children himself, he will be forced to sell when he is ready to retire. He doesn’t fear for his two employees that have been with him from the beginnings, as he will make sure the next owner will keep them employed. He’s especially not worried about the business, he explained “if they aren’t running it right these Germans will let ‘em know in a hurry.” I have never met a person with so much faith in a community. It’s no wonder why Heimsoth Brothers Feed is a respected business in the area, and for years to come.