As to give a brief summary of Intercultural Communicaion: A Critical Introduction (2011), the author of this book strongly wishes to convey the importance of intercultural communication in nowadays, which could be explained as globalized world, which has brought our lives into numerous encounters to different cultures (pp.1).
He comes up with many case studies, which could be more easily understandable of such terms which are used in this field. He used one case study of Nakane’s in his context, research of Japanese oversea students in Australia, to stress that it is important to consider ‘perception’ and ‘performance’ both in intercultural communication, because it cannot be said all the perceptions are right (pp.2).
He additionally says that it is problematic in intercultural communication that ‘language forms are taken to stand for much more than just language proficiency’ (pp.3).
Then he comes up with the aim of this book, which is to well-inform the readers about intercultural communication, mentioning two key contributions of intercultural communication (pp.3).
In Chapter 2: Approaching Intercultural Communication, he comes up with three examples (case studies) to give brief definitions of three studies; ‘cross-cultural communication’, ‘intercultural communication’, and ‘inter-discourse communication’ (pp.5-8).
The Research paper on Business Studies Case Study. Open Uni, Code B120
Part I (500 words) (a) Identify and explain any problem(s) at the Ottershaw branch of Zinn’s Burgers and Pizza from the case study that relates to the study session that you have chosen to focus on. F.A.O. Chris Pike, As a prelude to my formal report, here is a summary of issues within the Ottershaw branch of Zinn’s. There are staff problems in terms of training, discipline, turnover and ...
To make them brief by taking key words each, ‘compares’ for ‘cross-cultural communication’, ‘in interaction’ for ‘intercultural communication’, and ‘discursively constructed’ for ‘inter-discourse communication’ (pp.8).
‘Cross-cultural communication’ is to research ‘communicative practices comparatively’, ‘intercultural communication’ is to study an interaction between different groups’ communicative practices, and ‘inter-discourse communication’ is to refer other bibliographies as one way of approach in this field (pp.8).
After the brief introduction of these three studies, he mentions of ambiguousness of these notions, and furthermore the notion of ‘culture’ (pp.8-9).
Reference
Piller, I. (2011).
Intercultural Communicaion: A Critical Introduction. Edinburgh University Press. pp.1-9.
