Running head: SUCCESS OVER YOUR COMPETITORS 1
Success Over Your Competitors
Jennifer Ludwig
Everest University Online
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What did Roy Choi do to build the Kogi BBQ brand? What measures has he taken to extend the brand? In your opinion, would further expansion hurt Roy Choi’s efforts? Why?
The Kogi truck took a while to catch on. After several weeks of parking in different locations and not getting any customers, Kogi began going to clubs and giving free samples to bouncers. They enjoyed them and spread the word. Kogi’s first “big break” came when Roy got the idea outside of Green Door in Hollywood to contact food bloggers about trying the tacos who then wrote about Kogi. Its subsequent use of Twitter to announce its location led to considerable buzz on social networking services, leading Newsweek to proclaim Kogi “America’s first viral eatery”. His business didn’t fit into any previously known culinary category either, so that attracted many people.
Roy Choi would defiantly have to hire more help and take the time to train them which will cost more money obviously, bit considering the revenue he brings in I really think expansion would be in his favor. If you are running a successful restaurant, the thought of expanding to a new location probably comes into your mind anyway. Not only does it open you up to more business in another part of the city or state, but it also lets you expand.
The Business plan on Running Head Whole Food
Running head: WHOLE FOOD Whole Food April 21, 2009 Whole Food The Companys History and Growth Whole Food Company is the leading retailer in the industry, offering its customers a wide range of natural and organic food products. The company operates 172 stores in North America and the United Kingdom. The Safer Way natural grocery store was opened in 1978 by the cofounder and current president of ...
The introduction of Kogi BBQ has led to several other food truck businesses in and around Los Angeles. Does this competition help or hurt Choi’s mission?
It is important for any business, when being faced with competition to assess their own business by maybe doing a SWOT analysis. Rethinking your marketing approach could prove beneficial as well. Competition shouldn’t hurt Kogi BBQ as long as it continues to have quality product. As long as a business owner makes sure the quality of their product is demonstrably equal to or better than their best competitor, the business will thrive. Having excellent customer service skills is a must too. I have heard it said many times that your business is only as good as your employees because they are actually the “face” of your restaurant. Besides that, who wants to go to a restaurant and be served by a snarling grumpy server? I think if Kogi would come up with new dishes every so often they will benefit greatly too. I know I personally enjoy trying new things at my favorite restaurant. Studying your competition would never be a bad thing. It will
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help you come up with ways to outshine your competition. For example, if your competitor does not offer online ordering, maybe you should.
Why is the development of an entire product line critical to Preserve’s growth and success?
Adding an entire new product line is wise because it will add to your already existing product line. People like to try new things because they get bored with the same old stuff day in and day out. If Preserve does this, it will cause their business to thrive.
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References
Boone, L.E. & Kurtz, D. L. (2012).
Contemporary marketing (15th ed.).
Mason OH: South-Western, Cengage Learning.