The whole point of the story in advertising is to effectively deliver the desired call to action. The effectiveness of an advertisement seeks to appeal to the emotions, make a connection, and impact the audience. In other words, an ad is effective when it grabs the audiences attention and that people are receptive to what they see and read on a commercial. As part of the effectiveness, ad creators found out that if they associate their products with high-profiled personalities, it will generate more attention from the public. This is why I would say that my chosen visual advertisement is effective because the choice of the people (especially celebrities), texts, and the products that participate in making the ad persuasive does work. The print advertisement shows Kim Cattral sitting on a love sofa who is showing us how glowing and radiant her skin is. Cattral is showing off, I think, the right amount of skin to keep things sexy yet friendly.
Next to her, on the floor, we can see the different products which are Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion displayed and shown to the public. Color choice is a very important aspect of advertisement. The choice of the different colors on this print makes her skin have all the attention. The love sofa has a dark brown color; making the gold/champagne colored slip dress she is wearing pops more. The gold is giving her a healthy look and I think the ad creators chose these colors on purpose. The colors work with the environment in which they are used and they also target people. This is also an appeal to the audience. As the elements of an advertisement are all important, the visuals play a big role. This is why the appearance of Kim Cattral will represent more the concept the ad tries to convey.
... in mind when they make the advertisements: get the product out there to be seen so people will buy it, make it look ... display together in a very well-presented fashion. The bright colors are very eye-catching. There is also a little picture ... increase friendships. With thoughts on their products, Sarah Michaels believes that this is the best choice for people to buy. The ad is ...
The choice of a face for an advertisement is very important. Companies and ad creators then use celebrities who are famous to attract consumers on their products. This use of celebrities achieves a higher degree of recall than if they use a normal person. In other words, superstars increase awareness of a company advertising and create a positive view towards the brand the company is advertising. On this ad the fact that Kim is the face of this product (and also of the brand) will make consumers more willing to try the product. It makes the ad more effective in a way. Considering that she portrayed Samantha Jones on Sex & the City, Kim Cattral will definitely influence the public, especially women, since she is also known for her youthful outlook on life on and off the screen. Using Kim Cattral, a 55 year old actress, for this advertisement to show us that even after your 50s you can still have a younger-looking skin head-to-toe is an application of the jumping to a Conclusion fallacy which is used here because the audience will think that since she uses the products and says they are good, consumers will believe it and possibly run to the stores to get the product.
Apart the visuals, the usage of text serves as tagline so that brands can have a spoken logo by making them effective in allowing the audience to remember not only the ad but also the products being advertised. On a print advertisement, all texts should be easy to read and understood. Here we have a perfect text which is complete and makes sense. The text says: One shower and youre guaranteed a younger-looking skin. This sentence carries a lot of meaning for some and for others it might raise few questions. At some extent, we can get the idea of the message it is communicating. The words used will clearly help sell the products even if there a little too bold but the ad creators have sometimes to take a risk. As they are using the fallacy of begging the question with that sentence, the Olay company ad creators are trying to convey that its never been so easier to achieve firm skin that looks younger after one shower. The fact to include a benefit of the product by saying are guaranteed a younger-looking skin will definitely contribute to the sales process which makes the ad relevant or effective.
... investment from consumers, irradiation will not play a large role in the prevention of diseases. Even though irradiation is very effective at ... not "the silver bullet of improving the safety of meat products." (Sihna 66-67) He says that food industries should spend ... or RNA (nucleic acids). The gamma radiation used in irradiation makes changes to these highly complex macromolecules. The change is just ...
As the product itself is shown on the print. I think it would be easier for the audience/customers to imagine themselves using it. In this case, we see how displayed are the two products with some foam around them. We can say that the future buyers already see themselves taking a shower or applying the lotion. A mental movie would be the appropriate term to describe this action. In this mental movie, the images will be playing in their minds and they will be the actors. In other cases, the print can show how the product works and its features. The ad is trying to persuade the viewers. We then see the use of ethos and logos here. Ethos because Cattral is seen as credible and the audience will believe her and in some ways trust what she says about the products.
In the case of logos, they will see her as a proof that the product does work with the great skin she shows off. Also, the fact that they are using her will positively affect the consumers and promote more purchase intentions from the audience. More important, we can establish the grounds with the attractiveness of Cattral for this ad because to support the claim the ad creators need to make sure that they will influence the customers attitudes. Successful effective advertisements inspire a viewer and persuade a consumer to buy a product that is worth buying and in turn generate in more sales or in other cases in change of behavior. The spokesperson or the face of the product for an ad is as important as the product itself. The usage of text on an effective ad makes it powerful and impact the audience. The print advertisement that I chose is a good example to show how an effective advertisement grabs peoples attention and make them want to buy the product.
... fills the whole of the frame, which allows the audience to identify the product being advertised. There are a number of close ... see the four continents, the voice over quotes "you " ve worked a few seventy hour weeks" and we are introduced to ... intensive care of yourself' informs the audience directly by using the pronoun 'your'. This makes the ad more personal and as if ...
Larson, Kristin. Sex And The City’s Kim Cattrall Reveals Her Favorite Olay Products And Talks Beauty, Fashion And Playing Samantha Jones. Msn.com. Msn. 5 April 2011. Web. 22 Feb. 2012.