MGX9550
ID 24643602
Name: Jiawei Cao
Case Study
Nike
Nike is the most famous sport manufacturer in the world now. Today, Nike dominates the athletic footwear market with a 31 percent market share globally and a 50 percent market shares in the US. The reasons why Nike can make success came from the excellent marketing strategies of itself. I will discuss these strategies below.
1 choosing the influential athlete as its spokesperson. Michael Jordan, Kobe Bryant and LeBron James on basketball; Maria Sharapova and Roger Federer on tennis; Tiger Woods on golf. This action can increase the popularity of the brand due to the huge amount of fans of these athletes.
2 making an impressive advertisement. “Just do it ” has been rooted in customers’ mind for 25 years.
3 expanding the oversea market, not just in the US. Nike built the sponsorship with soccer team in European or some professional teams in the Olympic Games.
4 making cooperation with other agency of sport goods, such as foot locker. At the same time, Nike develops its sub-company, such as Jordan and Converse.
5 combining technology and their own products. Nike’s lead in the running category has grown to 60% market share thanks to its exclusive partnership this Apple. Nike plus provide a new exercise style for customers.
6 building a relationship with consumers. Nike launched a tiger web talkback session at nikegolf.com in 2009 and hosted the Human Race 10K, the largest and only global virtual race in the world in 2008 and 2009.
The Essay on Nike Market Analysis
... just how much of the market share for shoes Nike currently owns.” http://www.socialbakers.com//storage/www/daily-fan-growth-nike-vs.-adidas-originals-from-apr- ... inception. Adidas, after ups and downs in the market against Nike, recently decided to acquire the Reebok firm, a ... discounts to their customers around the world, if Nike dominates this market nowadays is all thanks to its marketing beyond ...
7 taking a frontal strategy with its biggest rival Adidas. As the biggest two sport brand, they both have similar products in different kinds of areas. However, Nike wins Adidas.
How important is a marketing strategy play in today’s business?
The heart of your business success lies in its marketing. Most aspects of your business have relationship with successful marketing. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, none of your potential customers would know about it, even your business may offer the best products or services in your industry. Therefore, a good and correct marketing strategy is the key to success of business.
1Reputation.You have to use marketing strategies to create product or service awareness. Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed. Using marketing to promote your product, service and company provides your business with a chance of being discovered by prospective customers.
2 Higher sales. The more people know your product, service, the more revenue comes from consumers’ purchase. As awareness becomes a reality, it is also the point where new customers start to spread the word, telling friends and family about this amazing new product they discovered.
3 Sustainable development. A good marketing strategy can match the development of market and avoid the risk of wrong information. If you don’t want close your business, you have to adjust the marketing strategy due to the change of market.
